Kayron Calloway

Practice

I build systems where trust depends on legibility: memory through fragrance and film, attribution through AI provenance, and payment logic through entertainment finance infrastructure.

Recognition: Four Berlin Commercial Awards RAW Selections — three for Coloring with Gray short film (2025) and one for Reflections of You (2026).

Press includes Vogue, Complex, V Magazine, WWD, Hypebeast, and LA Times.

Current Work

Fragrance / Film / Memory Design · 2024 — Present

Coloring with Gray

Makes memory wearable and shareable.

Memory design house working through fragrance, film, packaging, and publishing.

Four Berlin Commercial Awards RAW Selections across Coloring with Gray short film (2025) and Reflections of You (2026)
Designed fragrance, packaging, and film systems around memory, disappearance, and personal trace
Built the public-facing brand world across product, film, visual language, and launch materials
Designed the public brand to operate without founder-facing identity

AI Provenance Infrastructure · 2024 — Present

UATP

Makes AI behavior inspectable.

AI provenance infrastructure. Signed capsules record what an AI system decided, why it acted, and which human inputs shaped the result.

Built capsule-based evidence architecture: Ed25519 signatures, RFC 3161 timestamps, confidence scoring, and review workflows
Continuing development at USC Iovine and Young Academy
github.com/KayronCalloway/uatp · vision

Entertainment Finance Infrastructure · 2026 — Present

Residuals OS

Makes entertainment payments traceable end-to-end.

Entertainment finance infrastructure for SAG-AFTRA settlements: document intake, deterministic calculation logic, and traceable payment outputs.

Built settlement logic for theatrical, SVOD, AVOD, and PayTV residual calculations
Designed parsing workflow using LlamaParse, Claude Vision, SheetJS, confidence scoring, and human review
Based on seven years inside residuals operations at Cast & Crew
github.com/KayronCalloway/resid.os

Origin & Operating History

Residuals Analyst

2019 — Apr. 2026

Cast & Crew Entertainment Services — Los Angeles

Seven years inside SAG-AFTRA settlement workflow — the direct origin of Residuals OS. Primary client contact across dispute, settlement, and payout phases for major studio productions.

Administered residuals for Netflix, HBO, Apple, and Amazon productions — reviewed talent contracts, identified made-for-market residuals, maintained historical payment records
Compiled distributor statements, revenue receipts, and distribution agreements to calculate payments against guild deadlines and contract provisions
Resolved discrepancies, reissued lost and stale-dated checks, and maintained direct relationships with production teams and studio finance
Working knowledge of SAG-AFTRA residual provisions, fringes, pension calculations, and regulatory deadlines — audit-ready output standard

Independent Advisor

2016 — Present

Select Engagements

Strategy, creative direction, and financial advisory across entertainment, technology, and luxury.

Selected: Jordan Brand (Jordan Brand Classic, Marathon Family Fest), C'est Bon, No Plastic, Mamadou Bah, Kris Fe, Upgrade Labs, Dipset × BB Simon

Ongoing rollout and design advisory for private clients.

Volunteer

2023 — Present

Nipsey Hussle Foundation — Los Angeles

Community engagement and event support for the foundation's outreach and youth programs.

2025 — Present

Co-Founder & Director

2015 — 2017

Modern Tea Room — Los Angeles

Profitable specialty tea concept built from zero — brand, spatial experience, programming, and operations.

Designed the full spatial experience: interior, signage, typography, and materials
Curated 25+ artist exhibitions; drove community growth through paid media and influencer strategy

Capabilities

Strategic

Brand and product strategy, entertainment finance workflows, paid media, deck development

Direction

Campaign, art, and film direction; team coordination; C-level communication

AI & Technology

Multi-agent AI workflows; local and API model orchestration; generative media systems; full-stack web applications with Next.js, Prisma, and PostgreSQL

Craft

Fragrance, packaging, spatial design, typography, photography, web

Approach

Systems, not deliverables. The concept, object, and justification are designed together.

Luxury depends on psychology. Scarcity, permanence, restraint; designed for how it lands, not what it costs.

Philosophy shows up as operating logic. How decisions are made, explained, and tested.

Education

M.S. Integrated Design, Business and Technology
University of Southern California, Iovine and Young Academy
Expected Graduation: August 2027

B.A. Philosophy
California State University, Fullerton
Concentration: Logic, Ethics, Computational Thinking

Recognition

Four Berlin Commercial Awards RAW Selections — three for Coloring with Gray short film (2025) and one for Reflections of You (2026)

Press: Vogue, Complex, V Magazine, WWD, Hypebeast, LA Times